Sunday, June 13, 2010

Project 3 - Gallery - Final Submission, Rendered Vignettes

Ramp Area, Main exhibition space

Car exhibition space, Theme inspiration exhibition

Second level lighting effects, Exhibition space

Lighting effects of interior space , Main exhibition space

Overall perspective, Rendering


Project 3 - Gallery - Final Submission, Model

Model Overview, Model of Project 3, Scale 1:100

Model Sectional Cut, Model of Project 3, Scale 1:100

Model Facade and Interior Details, Model of Project 3, Scale 1:100

Model Levels, Model of Project 3, Scale 1:100

Project 3 - Gallery - Final Submission, Drawings

Project 3 - Gallery - Massing Model

Massing Model
This site model is created to show to context of the proposed design with the surrounding buildings. The massing model was created at a scale of 1:500. The site model show the urban context of the site.

The site for proposed design, Site 3 of Project 3, Newtown

A massing model developed to show the building relation with the adjacent buildings and the area around the site.

The building roof of the massing model shown how the building receives natural light. The building's level change was shown where half of the building structure was elevated as to create another level that is intended to create private space.

Facade development showing how the facade moves with the level change, which creates an interesting facade. An intrusion of space was to create a manoeuvrable entrance that could also aid in consumerism.

Project 3 - Gallery - Artist Selection

Artist chosen : Jeff Koons

Jeff Koons is a pop artist which mainly uses famous figures such as balloon figured animals and strong coloured materials. The art projects created have large scales and states a strong symbolism to the surrounding context. Koons used bright colours to emphasize the lightness of the artwork while the material used was actually heavy, such as aluminium. Other than sculptures, Koons did paintings that also uses the same technique which uses bright colours with strong angular lines.

The Metropolitan Museum of Art's 2008 installation
The Iris and B. Gerald Cantor Roof Garden : Balloon Dog (Yellow) of 1994-2000

Balloon Dog
Oil on canvas
259.1cm x 363.2cm
1995 - 1998

The artwork that interest me the most of his is the BMW art car, which is also his most recent project. Jeff Koons designed the 17th art car of the BMW art car project for BMW company. The car's body design shows the power of explosiveness of the races that the car will take part in. From the design, I developed my main concept in relation to the idea of explosiveness and speed which is shown by projection of lineworks in a range of angles.

The video below shows the process of the art car project. It shows Koons design process towards creating the interesting paint job of the car. He explains of his inspirations are from the velocity of movement and explosiveness.

Project 3 - Gallery - Precedent Studies

Precedent Study 1:

BMW Welt (BMW World)
Coop Himmelb(l)au, 2007
Munich, Germany

Double Spiral Cone structure

Coop Himmelb(l)au adopted a new technique in creating architecture, which is seen in the BMW world, the spiral cone. The double spiral cone structure space serves as a walkway and an exhibition area. It serves as one of the main natural light source for the building. The main activity space in the spiral was further emphasised with the usage of a spiral ramp that connects people to the second level of the exhibition space. The glazing used around the whole structure enhances manipulation of daylight exposure.

Spiral ramp

The spiral ramp enhances the circulation in the interior of the building. As the products sold in the building is large scaled items, the ramp that was needed for the transfer of the item is fairly large. Other than transfer items, the ramp also serves as movement area for users into the upper level.


The section shows the steel turning structure of the double spiral where it is then connected to the roof of the building structure. The support structure of the roof was further enhanced with the presence of a strong supportive structure (the double spiral cone) at one end. This section also shows the presence of a large basement area which is for the storage as cars takes up a wide area. The building uses crossed steel structures as the main support of the building room.

Roof layout

The roof layout shows an interesting manipulation of material and small openings that enhances the manipulation of natural light. Large openings on the roof emphasizes the main entrances. The layout of the roof was related to the spaces in the interior of the building.

Precedent Study 2:

Lois & Richard Rosenthal Centre for Contemporary Art
Zaha Hadid
Cincinnati, Ohio, United States of America

Urban carpet

Zaha Hadid considered the urban carpet as one of the most important issues in designing the art center. As the building's facade takes a very distinctive style, the circulation flow could only be manipulated through the usage of movement devices in the interior such as ramps.

Blending to the Urban Fabric

At the lowest level of the main floor, the floor was structured to blend the building into the urban context where the curved upwards flooring follows the level change of the ground fabric. This also helps to focus people to the higher level of the building structure.

Natural Light

The main circulation area was the ramps situated at one end of the art center. The area was the main area to manipulate sunlight with the usage of wide openings from the roof the focuses light onto all the ramps present. The ramps are lit up through the process where it then encourages users to move to the higher level as the building has 6 consecutive levels. The openings at the stairs also allow light to move into the main exhibition spaces while it is blended into soft light that doesn't disrupt the nature of the artwork in the exhibition spaces.

Conceptual development
Through the precedents, my design will include:
  • Controlling sunlight through openings in roof
  • Usage of the connection to the adjacent buildings
  • Facade very expressive to maximise people to come into the building
  • Using metal framing to develop the facade fittings.