Sunday, June 13, 2010

Project 3 - Gallery - Artist Selection

Artist chosen : Jeff Koons

Jeff Koons is a pop artist which mainly uses famous figures such as balloon figured animals and strong coloured materials. The art projects created have large scales and states a strong symbolism to the surrounding context. Koons used bright colours to emphasize the lightness of the artwork while the material used was actually heavy, such as aluminium. Other than sculptures, Koons did paintings that also uses the same technique which uses bright colours with strong angular lines.

The Metropolitan Museum of Art's 2008 installation
The Iris and B. Gerald Cantor Roof Garden : Balloon Dog (Yellow) of 1994-2000

Balloon Dog
Oil on canvas
259.1cm x 363.2cm
1995 - 1998


The artwork that interest me the most of his is the BMW art car, which is also his most recent project. Jeff Koons designed the 17th art car of the BMW art car project for BMW company. The car's body design shows the power of explosiveness of the races that the car will take part in. From the design, I developed my main concept in relation to the idea of explosiveness and speed which is shown by projection of lineworks in a range of angles.


The video below shows the process of the art car project. It shows Koons design process towards creating the interesting paint job of the car. He explains of his inspirations are from the velocity of movement and explosiveness.

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